How Does British Homebuyers Work?

British Homebuyers gives homeowners three ways to sell, depending on how they want to balance price, speed and certainty. We can buy your property directly, match you with one of our ready buyers through our 30-Day Sale, or sell it traditionally through British Homesellers.

Watch our founder, William Gale, explain the three ways to sell and how to choose between them.

Three ways to sell your home

Each route balances price, speed and certainty differently. Our team will explain which may suit your property and circumstances.

Option 1: Instant Purchase

Speed & certainty

We buy your property directly. It’s the fastest and most certain route, but the lowest price: typically around 80–85% of market value, because we take on stamp duty, holding and resale costs and the risk of reselling. There’s no fee to pay.

Option 2: 30-Day Sale

Faster marketed sale

We match you with a buyer, from our marketing and buyer network, who is in a position to move quickly, typically achieving around 95–97% of market value. This route provides you a faster, more certain sale without giving away the bigger discount of an instant purchase.

Option 3: Traditional Sale

Best achievable price

Through British Homesellers, we market your property across the UK’s property portals and our buyer databases to achieve the best price we can. Timing is less certain, but you’re not accepting a discount for speed you don’t need.

What could each route mean on a £200,000 home?

Here’s how the three routes typically compare on a £200,000 home

Instant Purchase

might be around

£160,000–£170,000

30-Day Sale

might aim for approximately

£190,000–£195,000

Traditional Sale

would aim for the

Best achievable price

Exact figures depend on your property and local market. Book a free call and we’ll assess your property to provide you your numbers for each route.

How the process works

What are your fees?

If British Homebuyers buy your property directly, there’s no any cost to you. We make our money by reselling the property, taking on the costs and risk involved.

On our 30-day sale and traditional sale services, the fee is explained and agreed before you instruct us and is only paid when your sale completes.

Who are British Homebuyers?

British Homebuyers was founded by William Gale and is part of British Home Group, alongside British Homesellers. You’ll find independent reviews of our businesses on Trustpilot, Feefo, Reviews.io and Google, and customers who’ve talked on camera about selling with us. Since 2013, our businesses have helped thousands of homeowners across the UK through a range of property selling services.

Do British Homebuyers reduce offers at the last minute?

No. Agreeing one price and then cutting it just before completion is exactly the practice British Homebuyers was set up to stand against, and it isn’t how we work. If our direct purchase price isn’t high enough for you, we’d much rather find you a better price through our 30-Day Sale. Most homeowners don’t need to sell at 80–85% of value, but are happy to accept a small discount for a quicker, more reliable sale.

Frequently asked questions

Both, and something in between. We buy some properties directly, whilst others sell more traditionally through British Homesellers. Most of our customers choose our 30-Day Sale, where we match them with a ready buyer at close to market value.

The 30-day target is to agree a sale with a ready, proceedable buyer. Completion then follows through solicitors, where conveyancing timescales vary from sale to sale.

95–97% is what our 30-Day Sale typically achieves by matching you with a third-party buyer. When we buy directly, it’s typically around 80–85%, reflecting the costs and risk we take on.

No. There’s no fee for a direct purchase, and on our sales services the fee is only paid when your sale completes.

One of our property experts assesses your home using recent sale prices of similar properties nearby, what’s currently for sale in your area, the property’s condition and local buyer demand. We’ll talk you through how we reached the figure and what each route could achieve, free and with no obligation.

Find out which route could work for you

Request a free, no-obligation property assessment and our team will talk you through your options.

Our job is to understand why you’re selling, how quickly you need to move and the price you need, then recommend the route that genuinely fits. Sometimes that’s us buying your home. More often it’s our 30-Day Sale. Occasionally it’s none of them, and we’ll tell you that too.

Read independent reviews

Don’t just take our word for it. Read what customers say on independent review sites, including critical feedback.

Trustpilot · Feefo · Reviews.io · Google Reviews